Tirana Smart City initiative was a collaborative effort between the Municipality of Tirana and UN Albania to promote the development of a smarter city. The event, which was held in the city center of Tirana, featured a range of activities aimed at fostering this goal. Our agency was responsible for designing and implementing the outdoor communication campaign, as well as creating animated videos for each category of the event. In addition, we developed various communication materials, such as brochures, animated LED screens, and take-away gifts for participants, to enhance the overall experience of the event.