The Balfin Group approached us with a request to design the identity for their new gift card. Our task was to create an identity that would align with the broader group's branding while also being appealing and attractive to younger audiences. To achieve this, we utilized a bold and modern color palette, with red and black as the primary colors, and a third color to indicate the value of the card. The gift card has been attracting numerous buyers to the stores of the Fashion Group.